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Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising ISBN: 9781412980531

£14.17

Used – Very Good

1 in stock

SKU: Batch-FM93-2-VG-17.716-0121-2684 Categories: , , Tag:

Description

Immediate dispatch from Somerset. Pages in clean unread/unused condition. Probably a new book but there is cut to back cover cover (See images) and a mark so sold as very good condition. A great book.

About the book >.>.> Ad Critique teaches advertising marketing and management students–both the “suits” and the “creatives”–how to effectively judge and critique creativity in advertising. This textbook is an instruction manual; a facilitator of dialogue; a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.

Additional information

ISBN

9781412980531

Format

Softcover

Publisher

SAGE Publications Inc 2011

Book author

Tag Nancy R.

Condition

Used – Very Good

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