Description

Immediate dispatch from Somerset. Nice older book in good condition. Pages in good condition. Some tanning due to age. No notes or highlighting. See images. Fantastic book.

About the book >.>.> Here ere is a delightful collection of bold colorful advertise- ments from the golden age of the American automobile. During the 1950s America experienced unprecedented economic pros- perity and the ideal of owning two cars and a large home in the suburbs became a reality for many people. Cars got faster and bigger and were more boldly styled than ever before. Cruise-0- Matic: Automobile Advertising of the 1950s recalls the carefree mood of the period and documents advertisers’ attempts to capture the imagination and the dollar of the American con- sumer. Ikuta’s provocative text traces the development of the automotive industry in the 1950s through the import of the Volkswagen Beetle which signaled the end of an era for the American automobile. This fascinating collection will delight car buffs or anyone charmed by the style and taste of a more innocent decade.