Description

Immediate dispatch from Somerset. Nice book in great condition. Pages in excellent condition. No notes or highlighting. See images. Fantastic book.

About the book >.>.> Pure Digital Technologies wasn’t what you’d call a huge mover i its industry – quite the contrary. The company was an also-ran marginal player that had focused on a disposable video camera. Thi had been sold in collaboration with a chain of pharmacies building on the business model of disposable cameras and had been a modest success in its niche. It was a modest product from a modest company= nothing to be ashamed of but neither revolutionary nor particularly innovative. Still the company had bigger plans. One day they decide to test something new namely a proper video camera. But there was a problem. Pure Digital Technologies realized they couldn’t compete with the major corporations in the market. They did not have the resources to keep up with the competition in product development and they didn’t have the finances to compete on price in the existing segments. Simply put they couldn’t make a better video camera even if they wanted to. This is a situation that many companies will recognize. When you’re not a market leader you rarely have the resources to seriously challenge the established players in the field. In the rat race of competition some will always find themselves left behind when it comes to developing better products. Quite often this leads to apathy a loser’s mindset decline and death. In such a situation happy-go-lucky calls for “innovation” or “creativity” really don’t seem all that helpful. (LL)