Description

Immediate dispatch from Somerset. Nice book in great condition. Pages in excellent condition. No notes or highlighting. Some corner/cover wear. See images. Fantastic book.

About the book >.>.> This eighth edition of Public Relations: Strategies and Tactics is for students who want to understand the basic concepts of effective public relations and how they can pre- pare for the professional ethical practice of public relations in today’s fast changing world. The major strength of this edition as in the previous editions is the solid un- derstandable explanation of public relations theory and how basic principles are applied to current real-world situations. Indeed Holly Pieper of Ithaca College captures the essence of the book saying ?The style of writing is clear and concise .Appropriate examples are riddled throughout the text to exemplify concepts as well as to isolate support material. The content is organized in a logical manner. It provides a conceptual framework for the students to follow as each topic is uncovered.? This edition also builds upon its well-deserved reputatior for being the most comprehensive introductory book in the field that successfully blends theory and practice in a format that is clear and easy to read for undergraduate students without being superficial or shallow. Its writing style and colorful design engages the interest of undergraduates and at the same time appeals to instructors who want their stu- dents to have an in-depth understanding of public relations as a strategic problem- solving process involving the application of key principles.