Description

Immediate dispatch from Somerset. Nice book in great condition. Pages in excellent condition. Images are beautiful bright and vivid. No notes or highlighting. See images. Fantastic book.

About the book >.>.> In 1966 no one could have predicted that September 26 would become a key date in the history of fashion. On that day the first Yves Saint Laurent Rive Gauche store opened in Paris. It was the first time a great couturier had designed ready-to-wear and given it as much thought as haute couture. Earlier on Pierre Cardin had tried making clothes for the Printemps department store but that attempt wasn’t the same and it hadn’t panned out. Today it all seems perfectly natural. We need to remind ourselves that at the time the great labels did not have outlets all over the world. Boutiques selling Dior Chanel Prada Armani Gucci etc. were not the common sights they are today. By opening a boutique separate from his fashion house Saint Laurent was actually performing a revolutionary act. moving away from aesthetics and venturing into the social arena. It was a manifesto. “Fashion would be a sad business if all it did was put clothes on rich women.” From this observation by Yves Saint Laurent came the whole idea of the Rive Gauche store. (MP)