Description

Immediate dispatch from Somerset. Book in excellent unread/unused condition. See images. Fantastic book.

About the book >.>.> It has got to be one of the most well-known and most discussed business theories of the past few years: Simon Sinek’s ‘Golden Circle’. Explained in a nutshell Sinek asserts that truly innovative and successful companies start their business operations by asking themselves the ‘why’-question. Why do we do what we do? And why do we want to do that? What is our mission and what do we invariably believe in? A ‘why’ has to be inspiring somewhat na?ve even and with a clear message to make the world a better place. Only in the second and third phase the ‘how’ and ‘what’ questions can be asked. How are we going to live up to our ‘why? And what do we have to do create and offer to that end? Despite the fact the Sinek’s theory gets some heat of late I still think it’s a strong premise. And considering this book is primarily aimed at the business market I’d like to use his methodology to put it in the right context. (LL)